Design a Website for You Real Estate Business
Being a real estate can be tough if you can’t get enough leads of motivated sellers. A decline in the housing market and national property buyers are among many challenges investors are up against.
With a high-rate of foreclosures and full-on recession in place, motivated sellers should not be hard to find. Honestly, there isn’t. How is it possible to get them contacting you?
There is no questioning the power of the internet for finding motivated sellers. Certainly, there are virtually scores of businesses hocking lists of motivated sellers. I’m talking about an online presence that the owner controls and has exclusive access to. Summarily, a solution owned by you that generates leads of motivated sellers.
How should you put such a solution into action? It all begins with a quality website. It should go a long way in showing you as a legitimate business with sufficient resources to solve the problem of the seller. It should illustrate that you have solved dilemmas for other motivated sellers. You’ll want to use convincing copy writing techniques to convince your visitors to want to contact you. It should have a way for them to send their contact information and property details to you.
The first step is to create an excellent visual design or pay a graphic designer to do it for you. Alternatively, you can purchase a template and customize it. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. Hiring it out will certainly require capital. You should put a dollar amount to your time and choose whether it’s worth it. Are you going to make yourself worth $20 or $22 an hour to make it yourself? Do you have more time than money?
Also be sure to add plenty of testimonials as they are convincing. Take your offline credibility kit and fashion it for your website. The use of real numbers, audio testimonials and faxed letters is a must. Audio testimonials are an excellent option. Nothing is more persuasive than a happy customer.
Use convincing sales copy to prod your visitors to complete your online forms. I’ve found that Dan Kennedy is a great person to emulate when writing your copy. He’s a proven professional when it comes to copy writing. If you don’t already own The Ultimate Sales Letter get it and read every page. Each page should include a compelling call to action.
Last but not least be sure to liberally place lead generators. These are online forms that your visitors complete. The fields on the forms will capture important property and contact information. Storing the data is vital and it will be necessary to do some minor programming to connect the form fields to the database.
Maybe the biggest challenge is getting visitors to your new website. A great way to do this is to advertise using Yahoo Search Marketing. You can do this with pay-per-click (PPC) advertising or use Search Engine Optimization (SEO) to get your site ranked. You may find you’ll need to change up your copy a bit after you start getting visitors. If you’re not getting the conversion rates you would like then change up the copy or move some things around. Increasing your conversions can be accomplished by using squeeze and landing pages.
With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.
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