Real estate sales need all the help they can get with the slow economy. Many agents got used to the fast sales pace enjoyed for many years. I know one agent who was selling and listing homes and never left the title company doing the closings. Financiers lined up ready to buy or sell with easy a hundred percent financing. Today that same Realtor is hitting the street trying to make sure the few deals he gets essentially make it to closing.
For those selling in the higher end markets you really need to stick out from the competition. If you can make many thousand from a high price listing you want to spend a little to make an excellent impression on the seller and the buyers.
The simple way to Stand Out
- Coffee Table Books
- Professional Make-up
- Professional Photos
- Professional Attire
I feel professional make-up would be a good choice for women and is really worth the extra cost.If your photograph looks like a bad mug shot you will not impress your clients. For professional portraits I would advocate a solid color suit. Slight pin stripe is fine but keep away from patterns that grab attention. The background should be a neutral earth tone. Match it to your card for a uniform look.
When you get a great listing have photos of the home taken by a professional. The photography should retouch at least one image from each room and not just hand over a CD of unfinished images. When I say professional I mean someone that knows how to use lighting and angles to improve the room. A single on camera flash isn’t what most home interior footage need. Almost all of my home photograph assignments needed 3-6 lights to bring out the best the home had to give. Would say 3-4 and keep one in the home at every point. Next to it have Soft Cover Books to hand potential buyers. They cost about $12.00 to $15.00 each but will confirm noone ever forgets your listing. The books should include the photos, room sizes, extra features and contact info. When the prospective buyer gets home after taking a look at 5-8 homes they will not remember all the small details of each house. With your detailed photograph and outlines your listing will be the one they continue to study at home irrespective of how many other listings they visit.
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